Define the job your website needs to do
A useful website brief begins with audiences and actions. A professional practice may need to establish trust and turn a specific service question into an enquiry. A retailer needs product discovery, checkout and dependable operational connections. A recruitment-led organisation may need clear roles and a maintainable publishing process.
Write down the three most important visitor tasks before discussing page counts or visual styles. This gives the developer a basis for navigation, calls to action and measurement.
What website pricing should explain
Novawize currently publishes a £695 five-page Business Starter package, a £1,295 Business Growth package with up to ten pages and a blog, and managed website support from £99 per month plus setup. Prices exclude VAT and specified extras. The useful detail is what each package includes and which responsibilities remain with the client.
- Discovery, sitemap and content responsibilities
- Number and type of page templates
- Copywriting, photography and content entry
- Forms, booking, CRM and other integrations
- Accessibility, performance and mobile testing
- Analytics, metadata, redirects and sitemap setup
- Hosting, updates, backups and future edits
Local does not replace evidence
A Peterborough web developer can make workshops and local context easier, but location alone does not prove the delivery approach. Ask to see how the team handles discovery, review, testing, launch and post-launch changes. A clear process matters more than a vague promise to create something modern.
If a supplier shows case studies, look for the original problem, the work completed and evidence appropriate to the claim. Attractive screenshots do not reveal whether the website is easy to manage, accessible or effective for its intended users.
SEO needs page ownership and useful content
Search optimisation starts with deciding which page best answers each important customer question. Service pages should have distinct purposes, descriptive titles, visible headings, internal links and enough original detail to help someone make a decision. Repeating a town name across near-identical pages is not a substitute for useful local relevance.
Plan ongoing articles around genuine questions from sales conversations, support tickets and project discovery. Each article should add information that the core service page cannot cover cleanly, then link readers to the relevant next step.
Before you request proposals
Gather your current domain and hosting details, analytics access, required pages, approved brand assets and examples of enquiries you want more often. Identify who can approve content and how quickly. These inputs make delivery times and prices more comparable.
Sources and further reading
External information was checked against these primary sources on the article’s review date.
This article provides general information, not advice for a specific organisation or tax position. Scope, prices and requirements should be confirmed before work begins.